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    How to Know If Your Website Will Actually Rank on Google
    SEOGoogle RankingsSmall Business

    How to Know If Your Website Will Actually Rank on Google

    WebCraft Studio18 February 20266 min read

    Why Most Small Business Websites Don't Rank


    Having a website is step one. Getting it to show up when someone searches "plumber near me" or "electrician Brisbane" is an entirely different challenge.


    The Ranking Factors That Matter Most


    Google uses over 200 ranking signals, but for local small businesses, these are the ones that move the needle:


    1. Page Speed

    Google's Core Web Vitals measure how fast your site loads and becomes interactive. Sites loading in under 2 seconds dramatically outperform slower competitors.


    2. Mobile Responsiveness

    Over 60% of Australian searches happen on mobile. If your site isn't mobile-first, you're invisible to most potential customers.


    3. On-Page SEO

  1. Proper heading structure (H1, H2, H3)
  2. Meta titles and descriptions
  3. Schema markup for local businesses
  4. Alt text on images
  5. Internal linking

    6. 4. Technical Health

  6. No broken links or 404 errors
  7. Valid sitemap.xml
  8. Proper robots.txt configuration
  9. HTTPS security
  10. Clean, semantic HTML

    11. 5. Local SEO Signals

  11. Google Business Profile optimisation
  12. Consistent NAP (Name, Address, Phone) across the web
  13. Local keyword targeting
  14. Customer reviews

    15. What Enterprise SEO Tools Reveal


    At WebCraft Studio, we use enterprise-grade tools that cost over $1,000/month — included free with every website we manage. These tools show us:


  15. Keyword rankings — where you appear for target search terms
  16. Competitor analysis — what your competitors are doing right
  17. Technical audits — crawl errors, speed issues, and security problems
  18. Backlink profiles — who's linking to you and your competitors
  19. Content gaps — topics you should be covering

    20. Most small businesses can't justify these tools on their own. With our $100/month management, you get the benefit without the cost.


    A Simple Self-Check


    Before investing in SEO, ask yourself:

    1. Does my site load in under 3 seconds on mobile?

    2. Is my business name, address, and phone number consistent everywhere?

    3. Does my site have unique, helpful content?

    4. Is my Google Business Profile claimed and optimised?

    5. Do I have any customer reviews?


    If you answered "no" to any of these, get in touch — we can help.

    Stop Losing Leads toYour Competitors

    For just $400 setup + $100/month, get a professional lead generation website backed by enterprise SEO tools. Start getting found on Google and turning visitors into paying customers.