5 Reasons Your Website Isn't Generating Leads (And How to Fix Them)

Your Website Should Be Your Best Salesperson

A beautiful website that doesn't generate enquiries is just an expensive business card. Here's why most small business websites fail to convert — and how to fix each issue.

1. No Clear Call-to-Action

The Problem: Visitors land on your site but don't know what to do next. There's no prominent "Call Now", "Get a Quote", or "Book Online" button.

The Fix: Every page should have a clear, visible call-to-action above the fold. Make your phone number clickable on mobile. Add contact forms to every service page.

2. Slow Load Times

The Problem: Your site takes 5+ seconds to load. 53% of mobile users abandon sites that take longer than 3 seconds.

The Fix: Optimise images, use modern hosting, minimize code bloat. At WebCraft Studio, every site we build loads in under 2 seconds.

3. Not Mobile-Optimised

The Problem: Your site looks great on desktop but is unusable on phones. Over 60% of your potential customers are searching on mobile.

The Fix: Design mobile-first. Test every page on multiple devices. Ensure buttons are thumb-friendly and text is readable without zooming.

4. Poor SEO

The Problem: Your site doesn't appear in Google searches for your services. You're relying entirely on word-of-mouth and paid ads.

The Fix: Implement proper on-page SEO, claim your Google Business Profile, build local citations, and create helpful content (like this blog!).

5. No Trust Signals

The Problem: Visitors don't trust your business enough to make contact. There are no reviews, testimonials, or credentials displayed.

The Fix: Showcase Google reviews, display your ABN, show real project photos, and include team information. People buy from people they trust.

The Lead Generation Website Difference

A lead generation website isn't just a pretty face — it's engineered to convert. Every element, from the headline to the footer, is designed to guide visitors toward making contact.

Ready to turn your website into a lead machine? Get your free quote today.