The Ultimate Website Checklist for Australian Tradies
Why Tradies Need a Website in 2026
"I get all my work from word-of-mouth." Sound familiar? While referrals are great, they're unpredictable. A website gives you a consistent stream of new enquiries from people actively searching for your services.
The Essential Tradie Website Checklist
✅ Click-to-Call Button
Your phone number should be prominent and clickable on mobile. Most tradie enquiries come via phone calls — make it dead simple.
✅ Service Area Pages
Create pages for each suburb or region you service. "Electrician Brisbane Northside" is far more targeted than just "Electrician Brisbane."
✅ Google Reviews Integration
Display your Google reviews on your website. Social proof is the single most powerful conversion tool for trade businesses.
✅ Project Gallery
Before-and-after photos of your work build trust instantly. Real photos outperform stock images every time.
✅ Clear Service Descriptions
Don't just list "Electrical Services." Break it down: switchboard upgrades, ceiling fan installation, safety inspections, emergency callouts.
✅ Contact Form
Some customers prefer to enquire online, especially after hours. A simple form with name, phone, email, and message is all you need.
✅ Google Business Profile Link
Connect your website to your Google Business Profile for maximum local SEO impact.
✅ ABN & Licence Numbers
Display your credentials prominently. It builds trust and is required in many industries.
✅ Mobile-First Design
Your site must work perfectly on phones. Over 70% of tradie searches happen on mobile devices.
✅ Fast Load Times
Tradies' potential customers are often searching in a hurry (emergency plumber, anyone?). If your site takes more than 3 seconds to load, they'll call your competitor.
What It Costs
A professional tradie website doesn't have to cost thousands. At WebCraft Studio, we build lead-generating tradie websites from just $400 + $100/month management.
Every site includes:
Get your free quote and start generating leads from Google this week.